Growth partner invested in your success.
Silver Bullet is a performance-based marketing firm. We take a share of the revenue or profit we generate, so the bigger part of what we earn depends on what you earn. That is the whole arrangement: our upside only arrives after yours does.
A glimpse at our work.
The numbers behind it, and how each one was measured: NSP Plumbing, +50% revenue in two months, Vitality Mechanical, +25% in two months, and Mantis Moving & Storage, ~$60k booked from ~$2,000 of ad spend.
Companies who trust us.
The names change, the arrangement does not. Every one of them can measure what we do, which is the only condition this model needs.
The data, measurement and media stack behind the work.
Industries we already know.
No learning curve on your budget. In these we already know where the leads come from, what they cost, and where the money leaks.
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Plumbing
Demand arrives as an emergency and goes to whoever picks up first, so the money is lost in the gap between the click and the booked job. We run the emergency terms separately from the planned work, route the calls to a tracked line, and feed booked jobs back into the ad platforms so bidding optimizes on work won rather than forms filled. Service, repair, drains, water heaters NSP Plumbing case study -
HVAC
Demand swings with the weather and thins out in the shoulder months, so spend that pays for itself in July is dead weight in October. We move budget between replacement and repair as the season turns, and put a maintenance-plan offer behind the quiet months so the account still earns when nobody is sweating. Repair, replacement, maintenance plans Vitality Mechanical case study -
Moving and storage
Violently seasonal, and the lead you just paid for was sold to four other movers at the same moment. We build the quote request around the survey rather than the price, and follow up on a schedule that assumes the mover is being shopped, so the second conversation is ours instead of the cheapest bid. Local, long distance, containers, storage Mantis Moving case study -
Ecommerce
Ad spend scales, margin does not. Blended ROAS looks fine while the best sellers quietly lose money once the ad cost is counted against them. We run acquisition against contribution margin per SKU, not blended revenue, and put retention on the list before the next dollar of paid - so growth compounds instead of being rebought every month. DTC, Shopify, marketplaces -
B2B
A long sales cycle means the ad platform never sees the close, so it optimises for whoever fills a form fastest - not whoever signs. We feed qualified pipeline and closed-won back into the platforms as the conversion, so bidding learns what a real customer looks like instead of what a lead form looks like. Services, SaaS, agencies, distributors
These are where we know the demand best, but the arrangement is not limited to them. If you are under $15M a year and can measure what we do, it works the same way. Tell us what you are trying to grow.
Every capability, sorted by who it is for.
See every capability, grouped for agencies, B2B and B2C brands.
Data-driven
performance marketing.
Tell us what you're trying to grow.
We'll look at your numbers and tell you honestly whether a performance deal makes sense. If it doesn't, we'll say so.
Got it. We read every one, and you'll hear back from a person.
That didn't send. Email us instead: contact@silverbulletagency.com.
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“Five years in business and the commercial side was worth nothing when we started. I knew it. I’d been burned twice before, so I gave these guys a short leash. What kept me in was the first two weeks: they didn’t add anything. They went through what was already running and killed off half of it, and I could see it on the invoices by the end of the month. Same spend, more jobs. Then they matched the calls back to the actual accounts, and it turned out I had three property managers calling from four different numbers, and I’d been counting them as seven customers. Seven. For five years. Around week eight the commercial calls started, and they were the right kind: buildings that call you back, not somebody’s drain at eleven at night. We’re up about fifty percent, and I’m not the one chasing it anymore. I still think most marketing companies are full of it. These ones weren’t.”
Jarrad, owner, commercial and residential plumbing, West Michigan +50% revenue growth in two months -
“We were at the mercy of LSAs for years. Google changes something, somebody outbids us, and the phone’s dead for a week with nothing to do but wait it out. The first thing they did was map out where every booked job was actually coming from, which nobody had ever shown me. The paid search account is the first channel that’s mine. I know what a booked move costs me, I know roughly what next week looks like, and when I want more, I turn it up.”
Elliott, owner, moving and storage ~$60k booked from ~$2,000 of attributable ad spend -
“Good company, no presence. We relied on word of mouth and nothing online. If you didn’t know somebody who knew us, you weren’t finding us. They built the site, built the ad account, and now most of our work comes from people who’d never heard of us. And I can see where every job came from, which I never could before.”
Robby, owner, HVAC, SE Michigan +25% revenue growth in two months -
“We doubled revenue in seven weeks with the same headcount, which is not what I came in asking for. I asked for traffic. What I got was somebody stitching the order data back to the ad clicks and then telling me which products to stop advertising entirely. Two of what I thought were my best sellers were underwater once you put the spend against them. Four years, and nobody had put that in front of me. The growth is nice. Knowing which half to feed is the part I’d pay for again.”
Founder, DTC e-commerce 2x revenue in seven weeks