What clients make of the deal.

“Five years in business and the commercial side was worth nothing when we started. I knew it. I’d been burned twice before, so I gave these guys a short leash. What kept me in was the first two weeks: they didn’t add anything. They went through what was already running and killed off half of it, and I could see it on the invoices by the end of the month. Same spend, more jobs. Then they matched the calls back to the actual accounts, and it turned out I had three property managers calling from four different numbers, and I’d been counting them as seven customers. Seven. For five years. Around week eight the commercial calls started, and they were the right kind: buildings that call you back, not somebody’s drain at eleven at night. We’re up about fifty percent, and I’m not the one chasing it anymore. I still think most marketing companies are full of it. These ones weren’t.”

“We were at the mercy of LSAs for years. Google changes something, somebody outbids us, and the phone’s dead for a week with nothing to do but wait it out. The first thing they did was map out where every booked job was actually coming from, which nobody had ever shown me. The paid search account is the first channel that’s mine. I know what a booked move costs me, I know roughly what next week looks like, and when I want more, I turn it up.”

“Good company, no presence. We relied on word of mouth and nothing online. If you didn’t know somebody who knew us, you weren’t finding us. They built the site, built the ad account, and now most of our work comes from people who’d never heard of us. And I can see where every job came from, which I never could before.”

“We doubled revenue in seven weeks with the same headcount, which is not what I came in asking for. I asked for traffic. What I got was somebody stitching the order data back to the ad clicks and then telling me which products to stop advertising entirely. Two of what I thought were my best sellers were underwater once you put the spend against them. Four years, and nobody had put that in front of me. The growth is nice. Knowing which half to feed is the part I’d pay for again.”